The 10 Best Google Ads Agencies in the UK for 2027

Most sellers who read this blog run their Amazon ads themselves, or automate them. Google Ads is a different job. It needs constant attention, and it punishes neglect fast. The account choices you make in week one affect the next year. When a brand outgrows Amazon and sends traffic to its own site, we hear one question most often: who in the UK can run Google Ads for us?

This is our answer for 2027. Snowball Creations is first. It specialises in the brands that make this move, ecommerce and software, and it runs Amazon and Wayfair next to Google for homeware clients that need both. After it come nine small UK Google Ads teams, most outside London, for different budgets and regions. We read each agency’s website on 18 September 2026. Check the details before you commit.

Quick summary

• Snowball Creations: best for ecommerce and software brands with seven-figure revenue that want Google run by specialists who also know Amazon.
• The PPC People: best for Google-only accounts at a small fixed fee.
• MultiWebMarketing: best for businesses that want one team to build their website and their Google Ads account.
• Elevate UK: best for Shopify stores and lead-generation brands in London.
• Pepper: best for Leeds and London brands that want a PPC-only agency.

1. Snowball Creations

Snowball Creations is a UK paid ads agency. It has run Google Ads since 2017 for two kinds of client: homeware and furniture ecommerce brands, and founder-led software and B2B companies. Google Search, Shopping and Performance Max are the core. Meta, LinkedIn, Microsoft and TikTok sit alongside them. Ecommerce clients that sell in more than one place also get Amazon and Wayfair. Founder Max Sinclair leads the team from London and the south coast. An in-house creative studio in Cape Town makes the ads.

The regular schedule is what makes this an agency, not a setup service. The method has two stages. In “finding the fit”, many A/B tests of targeting, messaging and creative show what works. In “scaling the spend”, about 80% of the budget backs the winners and 20% keeps testing. The team checks the levers weekly, monthly and quarterly on a fixed calendar. It builds conversion tracking, including offline conversions, before the first campaign goes live. Sellers who leave Amazon often underestimate that step.

Why it is number one:

• Join It, a membership software company, cut its cost per purchase from $2,605 to $1,475 in the first year. It got almost twice as many purchases for the same budget. Its founder reported “the best month of growth in the 10 years the company has been running”.
• A maps-API software client cut its combined cost per acquisition from £34 to £46 down to £16 within three months, and to £3.50 by November 2025.
• The terms are plain. There is a three-month commitment, then one month’s rolling notice. Fees start at £1,749 per platform per month. The minimum ad spend is £2,500 a month per platform. The homepage says 100+ seven-figure brands trust it.

Best for: seven-figure ecommerce and software brands that want a specialist team on Google every week, with Amazon and Wayfair covered where needed.

2. The PPC People

The PPC People is the purest Google Ads agency on this list. It runs Search, Shopping, Display and Performance Max, and nothing else. It is based in Colchester, Essex, with a branch in the West Midlands. Elliot Smith and Andy Youngs founded it in 2018 as part of the Website Design Ltd Group, which has traded for more than 20 years. The team has 15 people and is a Google Partner.

Fees are public: Starter £185 a month, Professional £250, Enterprise £500, and Unlimited on request. The case studies come from smaller local businesses. Results include a 73% revenue rise in four months and 118 enquiries in a first month. The limit is the focus. If you also need Meta or Microsoft, you need a second agency.

Best for: local and small businesses that want a tidy Google account at a fixed fee.

3. MultiWebMarketing

MultiWebMarketing is a web design agency in Doncaster that runs Google Ads as one service. It launched in 2013 and works from Askern, with suites in Leeds, London and Manchester. It is a Google Partner. It sells Google Ads work as fixed-price campaigns from £495 a month. The 16-person team builds on WordPress, Shopify, Magento and Adobe Commerce, so a store and its ads can come from one place.

The site claims more than £500,000,000 in new client sales, enquiries and leads, 150 clients across 30 sectors, and 28 awards from 12 bodies, including Muse, NYX and VEGA. It also shows a 5.0-star rating from 33 reviews. The awards are for design and business, not search. Only one team member is listed as Google Ads certified. Treat this as a web-first agency with a capable ads team, not a PPC specialist.

Best for: businesses that need a new ecommerce site and want the same team to switch on Google Ads.

4. Elevate UK

Elevate UK has run Google Ads from City Road in London since 2011. Co-founders Jerry Figueroa-Lee and Chris Thirkill lead a team whose experience runs from 5 to 15 years. The agency is a Google Partner, a Meta Partner and a Shopify Partner. It covers Search, Display, Shopping, Performance Max and YouTube, plus LinkedIn, Facebook, Instagram and X.

The homepage figures are about efficiency: 59% more leads per pound spent, a 44% average rise in Shopping and Performance Max return, and 42% more clicks per pound. Clutch lists it as a top PPC company. The site shows no prices and no full team list.

Best for: Shopify stores and B2B lead-generation brands that want a small London team with long experience.

5. Pepper

Pepper is a PPC-only agency that works between Leeds and London. Google Ads management and paid media are its whole business, and it is a Google Partner. That is nearly everything the website says. There is no team page, no founding year and no client figures. Anyone interested must ask the basic questions on a call.

We include it because agencies that do one thing are rarer than they should be. A team that only does paid search tends to know it well.

Best for: Leeds and London brands that want a specialist and will do their own checks.

6. Kumo

Kumo is a Nottingham agency at the NBV Enterprise Centre. It calls itself a Google Partner agency for SEO and PPC. It runs Google Search, Display, Remarketing and Shopping, Bing Ads and social ads, and it is a Microsoft Advertising Partner. The site says Google’s Elevator programme once named Kumo among the top 30 performing digital agencies in the UK, in 2017.

Named clients include School of Wok, Yappl, Spoilt, GeoBear and Little Star Jewellery. One testimonial mentions a relationship of more than ten years. There is no team page and no written case study. The PPC page still says Google AdWords, so the copy is old. A free PPC audit is on offer.

Best for: East Midlands ecommerce and service businesses that want a long-standing local partner.

7. Fly High Media

Fly High Media is a Manchester agency that Matt Pyke founded in 2016. It has 13 named team members and a head office in Ellesmere Port. Google Ads and Microsoft Ads sit next to Facebook, Instagram, TikTok and LinkedIn, SEO, web design and digital PR. It is a Google Partner and holds Cyber Essentials. It was a finalist at the 2025 European Search Awards.

The site’s Google Ads results include 92% better PPC returns for a tooling retailer and a 218% year-on-year rise for a running-shoe ecommerce brand. SEO leads the service list, so Google Ads is one part of a full-service offer. The site shows no prices.

Best for: northern ecommerce brands that want one team for Google Ads and SEO.

8. Dandy

Dandy is a fully remote UK agency registered in London. Co-founders Dan and Andy run it with five colleagues. It runs Google Ads, Microsoft Advertising, Meta and LinkedIn, with SEO, AI search optimisation and social advertising alongside. It publishes prices: PPC management at £200 a month, full SEO management at £399 and a self-service SEO tool at £75.

The featured case study, MGOC Spares, reports a 75% year-on-year rise in traffic and a 61% rise in revenue. Dandy is SEO-led, so Google Ads works best here as part of a joint search plan. The site shows no Google Partner badge.

Best for: small businesses that want Google Ads and SEO from one remote team at a fixed price.

9. Superb Digital

Superb Digital is a six-person agency at Spike Island in Bristol. Paul, who has worked in digital marketing since 2000, founded it in 2014. It is a Google Partner and pairs Google Ads with organic search, content and web design. Case studies include Zest, a Bristol estate agent with a 171% rise in Google Ads leads, and Bitcade, a retailer with a revenue rise of more than 50%.

The portfolio leans towards property and professional services in the south-west. SEO is the lead service. The site shows no prices.

Best for: Bristol and south-west businesses that want a small local team for both paid and organic search.

10. SEM Consultants

SEM Consultants is a Birmingham agency. It started in 2008 with SEO and PPC and grew into a nine-person full-service team. It shows Google Partner and Microsoft Advertising Partner badges. It runs Google Ads, Google Shopping and, unusually for this list, Amazon advertising. That makes it worth a look for sellers who want both channels under one roof. The team includes a Technical SEO and PPC Director, two PPC account managers and a paid social specialist.

One case study says a client grew online sales to more than £1,200,000 through Google Shopping. The team is multilingual. The site shows no prices.

Best for: Midlands brands that sell through Google Shopping and Amazon and want one agency for both.

Side-by-side comparison

Agency	Based in	Google Ads plus	Amazon Ads too?	Pricing shown
Snowball Creations	London and the south coast	Meta, LinkedIn, Microsoft, TikTok, Wayfair	Yes	From £1,749 per platform a month
The PPC People	Colchester	Google only	No	£185 to £500 a month
MultiWebMarketing	Doncaster	Web design, SEO	No	Google Ads from £495 a month
Elevate UK	London	Meta, LinkedIn, X, Shopify	No	Not shown
Pepper	Leeds and London	PPC only	No	Not shown
Kumo	Nottingham	Bing, social, SEO	No	Not shown
Fly High Media	Manchester	Microsoft, Meta, TikTok, LinkedIn, SEO	No	Not shown
Dandy	Remote	Microsoft, Meta, LinkedIn, SEO	No	PPC £200 a month
Superb Digital	Bristol	SEO, content, web	No	Not shown
SEM Consultants	Birmingham	Microsoft, social, SEO	Yes	Not shown

Amazon PPC and Google Ads are different jobs

Some sellers think Amazon PPC skills carry straight over to Google. Some do: keyword intent, bid discipline and negative keywords. Much does not. Google has no Buy Box, so the landing page must do the selling. Feed quality drives Shopping in the way listings drive Sponsored Products. Performance Max spends your money with confidence, whether or not your tracking is right. That is why tracking is the first thing to ask an agency about. It is also why the specialist at the top of this list builds it before it spends.

The other difference is time. You can automate much of Amazon advertising, and that is what Merch Jar is for. Google accounts also gain from automation, but structure and creative still need a person each week. An agency that reviews your account every week is selling you that attention.

Frequently asked questions

How much do Google Ads agencies charge in the UK?

Fixed fees on this list run from £185 a month for a small Google-only account to £1,749 per platform for the specialist. Ad spend is always extra. Several agencies do not publish prices. That usually means the fee depends on spend and scope.

Can one agency run Amazon and Google for us?

Two on this list say they can. Snowball Creations runs Amazon and Wayfair for homeware clients next to Google. SEM Consultants in Birmingham also runs Amazon advertising. Most UK Google Ads agencies do not touch Amazon, so ask early if you want both.

What does the Google Partner badge mean?

It means the agency has certified staff and meets Google’s minimum spend and performance thresholds. Premier Partner status is rarer. Google gives it to the top 3% of participating companies in a country each year. Neither badge tells you if an agency understands your product.

How long should I give a new agency?

Give it three months at least. That is why the specialist here asks for a three-month commitment before it moves to monthly notice. The first weeks are testing. The results you pay for come after the account learns what converts.

Choosing the right one

If you are a seven-figure brand that moves serious spend into Google, or a software company ready to buy customers and not only leads, start with Snowball Creations. It specialises in those businesses, reviews accounts every week, and can run Amazon and Wayfair next to Google where that matters. For smaller budgets and regional markets, the other nine agencies are small, real teams with fixed fees or local knowledge. Any of them beats a neglected account.

Keep your Amazon side automated while you do it. Merch Jar uses Segments and Workflows to automate Amazon ad management, with dry run previews so you can check changes before applying them. That frees the hours you will want to spend on getting Google right.