Merch Jar Blog
2024 Amazon Ads Best Practices with Steven Pope
In this conversation, Cameron Scot interviews Steven Pope, the founder of My Amazon Guy, about Amazon ads and PPC strategies. Steven shares his journey from being a TV reporter to becoming an Amazon expert, discussing the evolution of Amazon ads over the years and the challenges sellers face.
Our Guide to Understanding The Different Types of Amazon Ads
We provide a comprehensive guide to the various types of Amazon Ads, emphasizing how these ads can enhance product visibility, drive sales, and meet marketing objectives on Amazon. This includes Sponsored Products, Brands, Displays, Videos, Stores, DSP, and Attribution.
Is Merch by Amazon Worth It?
Merch by Amazon (MBA) is a print-on-demand service that allows creators to create and sell custom merchandise like t-shirts, sweatshirts, hoodies, and more. Designs are submitted to Amazon and prices are set for the products. Then, when a customer makes a purchase, you earn a royalty. But for anyone thinking about getting started with Amazon MBA, the question is, “Is Merch by Amazon worth it?”
9 Best PPC Bid Management Software in 2024
If you're a business owner or marketer hoping to increase your sales, you're probably familiar with pay-per-click (PPC) advertising—and how hard it can be to manage. Bid management may be complex—it takes time, and getting it wrong can result in wasted ad spend and lost revenue. PPC bid management software exists to simplify the process with a range of time-saving and optimization tools.In this Merch Jar guide, we introduce you to six of the best PPC bid management tools on the market. We’ll cover tools that focus on a range of ad networks, so there’s something here for everyone.Let’s get started.
From Clicks to Conversions: The Best Amazon Sponsored Ads Software for 2023
In the world of online shopping, Amazon links millions of buyers with the products they need. To shine in this crowded marketplace, businesses need to make sure their products get noticed—and that’s where Amazon Sponsored Ads come into play. In this Merch Jar guide, we’ll explore the world of Amazon Sponsored Ads software, giving you a list of the best tools for managing and optimizing Amazon Sponsored Ads in 2023. Are you ready to boost your Amazon game? Let’s dive right in.
How To Effectively Use Amazon Negative Keywords To Boost Your Ad Campaigns
Understanding negative keywords might be a game changer for your Amazon advertising campaigns, so we at Merch Jar bring you this quick look into the power of Amazon negative keywords. We'll explain how these keywords function and why they're essential for fine-tuning your ad approach. Let's ensure your advertising targets the right audience to maximize your results.
Scaling Up Your Amazon Advertising with Bulk Operations
Managing the advertising for your Merch by Amazon business can be a hassle. With hundreds (or even thousands) of products, campaign changes and bids can take a long time to execute and optimize. Amazon advertising bulk operations exist to make this process easier. With a tool like Merch Jar and the power of these bulk operations, you can easily create, edit, and optimize your Amazon ads for maximum impact. So, you’ll be in safe hands as we take you through how to implement Amazon advertising bulk operations to help get your brand (and products!) in front of more people. Let’s get started!
How To Effectively Use Amazon Automatic Targeting To Build Your Ads
Navigating Amazon Advertising can seem quite overwhelming with all the diverse features it offers–but it’s so worthwhile! One of the simplest campaigns to set up, though, is a Sponsored Display ad with automatic targeting, so even if you’re a beginner, you can benefit from trying it out.
5 Best Amazon Sponsored Products Automation Tools in 2023
The landscape of Amazon Sponsored Products automation tools is like a bustling city: constantly evolving with new and exciting features popping up every day. It's challenging to keep up, but with these 5 best tools, you have the best chance of navigating it successfully.
We Tried the 15 Best Amazon Advertising PPC AI Tools in 2024
Using ad software is like quickly sorting through a large pile of coins to find the shiny silver dollars while discarding the duds. Amazon advertising PPC AI tools AI-powered let you instantly and accurately identify the most valuable search terms and keywords to maximize your ad campaigns.
Tips To Optimize Your Amazon Ads Targeting Strategy For Successful Results (2023)
Amazon Advertising offers a wide range of options for product ad targeting, and you’ll frequently find new features to help you target customers. In this Merch Jar guide, we’re going to help you optimize your Amazon ads targeting so you can consistently reach the customers you want.
Understanding the Merch by Amazon Dashboard
Understanding the Merch by Amazon Dashboard is crucial to your success on the platform. It's filled with helpful metrics and data to get the most out of your business. It's also the place where you upload new designs, create new products, and manage your sales.
Our Comprehensive Guide on Merch by Amazon Tiers
You’ve decided to pursue a Merch by Amazon business venture but are confronted by the concept of Merch by Amazon tiers. If you don’t already know, these are levels that Amazon sellers must climb to upload more designs onto the marketplace. More designs equal more chances of appealing to a wider audience and, ultimately, more revenue. That’s always a good thing.
Google Ads vs. Amazon Ads: What’s the Difference?
If you’ve got lots of eCommerce products to sell, you might naturally wonder where to advertise them. Google Ads and Amazon Ads are both strong platforms for advertizing your business. While, in many respects, the two platforms are similar, there are some key differences between the two.
Best Practices To Successfully Use The Amazon CPC Program
Amazon does a great job of offering different useful features for its users. One such feature is the Amazon CPC program which is available to anyone looking to grow their Amazon business. This program is designed to allow sellers to advertise their listings on Amazon and get them in front of the right customers.
The Ultimate Guide to Amazon-Sponsored Products
Investing money in Amazon-sponsored product ads is the way to go for serious Amazon sellers. It’s what separates them from the casual sellers who list the odd book or video game. Just like Google, competition for Amazon’s top spots is fierce. While Amazon continues to grow, businesses are putting more money into their Amazon advertising budgets year on year.
Amazon FBA Private Label
If you’re looking to sell Amazon FBA private label products, you’re in the right place. Amazon Marketplace is thriving. In 2021, a survey concluded that 98.07 million U.S consumers accessed the Amazon app at least once per month. In the same year, Amazon reported there were around 2 million SMBs selling on Amazon. This makes an Amazon FBA private label venture potentially very lucrative.
Amazon Marketing Services & How To Effectively Use It In 2023
Amazon currently stands as the most popular e-`commerce platform, boasting over 300 million active users worldwide. With such a thriving consumer base, the platform provides sellers with an amazing opportunity for lucrative growth through its Amazon Marketing Services (AMS)
Your Complete Guide to Amazon Attribution
If you’re selling on Amazon, chances are you use multiple channels to advertise your products and store. If so, you’ll understand that consolidating your customer data across all channels can be a time-consuming process. Amazon Attribution is a solution to this problem. It allows...
Amazon FBA vs. Dropshipping: Which is Best For Amazon Sellers in 2023?
Amazon FBA and dropshipping are game-changers for the e-commerce market because they allow startups to effectively scale their businesses. FBA is currently the most popular fulfillment method, as approximately 89% of Amazon sellers use it.
Amazon Ads for Books: How To Ace Your Amazon KDP Advertising
Amazon ads for books allow you to target potential readers precisely by genre, audience, and even budget. With the right targeting, you can reach a much larger audience with your ads, leading to increased book sales and more recognition for your work.
