Merch Jar
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AI Automation for Amazon PPC

Amazon Ads Automation That Shows Its Work

Most PPC tools bolted AI on. We rebuilt around it. Connect ChatGPT or Claude to your Amazon ad accounts, AI reads your data, writes the automation, and shows you every change before it runs on a single campaign.

Start Free Trial Request Demo Amazon Ads verified partner

14-day free trial. No credit card.

Advanced Customization

Write Your Own Rules

Most tools give you a dropdown. Merch Jar gives you a language.

Composer Source: Keywords
35,189 keywords in scope 
1clicks(7d) > 102and acos(7d) < 20%3and orders(30d) >= 54and orders(lifetime) > 205and roas(lifetime) > 4
Then Increase Bids 3% 1x Per Day

Enterprise-Grade Scale

Built For Accounts That Break Other Tools

18,700+
Managed Ad Accounts
243M+
Managed Ads
186M+
Managed Keywords & Targets

Unlimited Data Retention

Access lifetime data to make informed decisions based on your entire advertising history. Analyze long-term trends and performance without limitations, ensuring your strategies are always data-driven.

Lightning-Fast Query Speeds

Retrieve data swiftly, even when working with millions of ads and keywords. Our robust infrastructure ensures efficient performance, so you can focus on optimizing campaigns without delays.

Full Audit Logs

Maintain full transparency into every automated action Merch Jar performs. Track changes with comprehensive logs that show what happened, when, and why, giving you complete control and confidence.

Dry Run Previews

Test your automations before they go live. Preview the effects of your Segments without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.

One Click Strategies

Import an expert template and it runs on your account tonight. You write no rules and set nothing up.

Get Started For FreeExplore Template Library
Advanced
Targeting

KDP Core: Dynamic Bid Management

Scales bid adjustments proportionally based on distance from target ACOS using adaptive timing controls.

OptimizeRecommendedKDPKDP Core
Advanced
Campaigns

KDP Core: Adaptive Budget Management

Prevents budget waste on underutilized campaigns while scaling spend for constrained high-performers.

OptimizeRecommendedKDPKDP Core
Basic
Search Terms

Newly Sold Search Terms

Find search terms with recent orders that have never sold before.

Find Opportunities
Advanced
Campaigns Targeting Ad Groups

Anomaly Detection: Spend

Identifies which keywords and targets are driving spend changes for account-level investigation.

MonitorAnalyze
Advanced
Targeting

Core: Impression Recovery Boost

Increases bids for proven performers when impression volume drops significantly.

OptimizeRecommendedAdvanced Core
Basic
Targeting

Target CPC Calculator

Calculate target bids from performance efficiency metrics (ACOS, AOV, CVR) for manual bid optimization.

Utility
Advanced
Campaigns

Core: Adaptive Budget Management

Prevents budget waste on underutilized campaigns while scaling spend for constrained high-performers.

OptimizeAdvanced Core
Advanced
Targeting

Core: Dynamic Bid Management

Scales bid adjustments proportionally based on distance from target ACOS using adaptive timing controls.

OptimizeRecommendedAdvanced Core
Advanced
Search Terms

Core: Search Term Waste Elimination

Stop ad spend waste by automatically negating inefficient search terms across all campaigns.

RecommendedOptimizeAdvanced Core
Advanced
Targeting

Core: Impression Recovery Boost

Increases bids for proven performers when impression volume drops significantly.

OptimizeRecommendedAdvanced Core
Basic
Targeting

Target CPC Calculator

Calculate target bids from performance efficiency metrics (ACOS, AOV, CVR) for manual bid optimization.

Utility
Advanced
Campaigns

Core: Adaptive Budget Management

Prevents budget waste on underutilized campaigns while scaling spend for constrained high-performers.

OptimizeAdvanced Core
Advanced
Targeting

Core: Dynamic Bid Management

Scales bid adjustments proportionally based on distance from target ACOS using adaptive timing controls.

OptimizeRecommendedAdvanced Core
Advanced
Search Terms

Core: Search Term Waste Elimination

Stop ad spend waste by automatically negating inefficient search terms across all campaigns.

RecommendedOptimizeAdvanced Core
Advanced
Targeting

KDP Core: Dynamic Bid Management

Scales bid adjustments proportionally based on distance from target ACOS using adaptive timing controls.

OptimizeRecommendedKDPKDP Core
Advanced
Campaigns

KDP Core: Adaptive Budget Management

Prevents budget waste on underutilized campaigns while scaling spend for constrained high-performers.

OptimizeRecommendedKDPKDP Core
Basic
Search Terms

Newly Sold Search Terms

Find search terms with recent orders that have never sold before.

Find Opportunities
Advanced
Campaigns Targeting Ad Groups

Anomaly Detection: Spend

Identifies which keywords and targets are driving spend changes for account-level investigation.

MonitorAnalyze

What Users Are Saying

See how advertisers streamline campaigns and boost profits with Merch Jar's powerful automation.

I used to spend hours every week in the ad dashboard. Merch Jar has saved me so much time since I implemented its automation tools.
Christopher Goettl
Managing ads tend to be a full-time job if you have thousands of campaigns … With Merch Jar, I have now reduced my advertising time from 6 hours a week to 1-2 hours max.
Merch Jar customer
With Merch Jar, I'm just faster and more efficient, and I can track data further back than in Amazon's ad console.
Tommy

PPC Bid Automation

Effortless Bid Management

Ditch the manual grind of adjusting bids. Segments intelligently optimizes your bids in real-time, adapting to ever-changing market conditions. This means you’re not just saving time, you’re spending smarter, translating to a more profitable bottom line.

Explore Segments

Automated Keyword Negation

Hands-Free Keyword Management

Take the hassle out of keyword management. Smart Campaigns continually monitors search term performance, creating keywords from your best performers, while negating the poor performers. The result? A laser-focused ad budget that puts your money where it works.

Explore Smart Campaigns

Easy Bulk Operations

Bulk Actions, Simplified

Leave tedious spreadsheets behind. Our Ad Manager consolidates all your advertising data, so you can see every ad group, keyword, and search term in one place. Save custom views, adjust date ranges in seconds, and perform bulk actions, all in just a few clicks.

Explore Bulk Actions

Built For Any Challenge

Every seller platform

FBA, FBM, Vendor Central, KDP, and Merch on Demand. One tool for every account type you sell through.

Every ad marketplace

All 21 Amazon Advertising marketplaces, in one dashboard.

Real customer support

Expert help when you need it. Our support team is a click away.

Serious data security

Your account data stays protected by industry-leading security measures.

Unlimited data storage

Keep your full ad history beyond Amazon's limits, for as long as you stay subscribed.

Full activity logs

Every change is logged and timestamped, so you can audit any decision later.

Take Control of Your Amazon Advertising

Get Started For Free

Free 14-day trial. Full access. No credit card required.