Amazon PPC Tools
Hands-free Keyword Management
Smart Campaigns is one of Merch Jar's most powerful features for increasing sales and driving down the ACoS on your product. Smart Campaigns automate the process of keyword graduation, allowing you to more precisely control the bids of your top performing search terms, automatically remove poor performing search terms, and continue looking for new search terms all at the same time!
- Promote converting search terms to their own exact-match keywords.
- Negate the search terms that spend without converting.
- Keep auto and broad campaigns running to find the next winner.
How it works
Keyword graduation, on autopilot
Smart Campaigns watch your search term report and move each term where it belongs.
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Step 01
Watch every search term
Smart Campaigns read your auto and broad campaigns continuously, so no converting term sits undiscovered in a report you never open.
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Step 02
Promote the winners
When a term clears the thresholds you set - orders, ACoS, clicks, over any timeframe - it graduates to its own exact-match keyword with its own bid.
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Step 03
Negate the rest
Terms that spend without converting get negated, so your budget stops funding the same losing traffic every week.
Keyword Smart Campaign Benefits
What is keyword isolation?
Keyword isolation, also known as search term isolation or keyword graduation, is a broad term. In simple terms, it is the process in which you can prune poor performing search terms from your campaigns and promote your best performing search terms to receive a higher share of your budget.
This generally involves looking at search terms and either:
- isolating them to exact match keywords if they have been performing well
- or negating them if they have not been performing well
The underlying goal here is to trim away the search terms that do not convert for you, while giving your converting search terms higher bids and budgets, while also still ensuring that you are keeping your auto and broad match advertising running in order to find new search terms that may convert well.
Smart Campaigns strikes the ideal balance between exploratory keyword research and profit maximization, ultimately helping you to achieve a lower ACoS and higher sales.
Fully configurable
Made for your Campaign Structure
No matter how you structure your campaigns, Smart Campaigns allows you start reaping the rewards of keyword isolation today. With the deeply configurable options in Smart Campaigns, you can set up your promotion strategies exactly as you need.
Whether you want to promote a keyword when it has 2 orders and an ACoS < 20% over the last 30 days, more than 1 order over it's lifetime, more than 50 clicks in the last 90 days, or any other combination - the choice is yours with Smart Campaign's fully customizable rules.
Deep Insight
Full Featured Logs
What Sellers are Saying about Smart Campaigns
Automation with [Segments] has helped me hit my targets across hundreds of campaigns and thousands of keywords without much work.
Managing my ads was so time consuming to do everything manually. Merch Jar saves time and money by automating and optimizing ads and makes my business more profitable.
I didn't have time to work on my ad campaigns or improve their performance, and it cost me a lot of money. However, by using Merch Jar, I was able to decrease my ACOS by 35% with just two hours of work per month.