Starter 01b: Low Impressions | Targets

  over the last 3 days // Date range selection

     state = effectively enabled

 and impressions < 300 // Impression thresholdand

 and clicks = 0 // Click threshold. Use if setting impressions threshold > 0

  and bid < $1.00 // Max bid threshold

 // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

 // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

/* 
==== Zero Impressions | Targets ====
This recipe is used to increase bids on zero impression targets.
*/
// === Start Trigger===
over the last 3 days // Date range selection
state = effectively enabled
and impressions < 300 // Impression thresholdand
and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
and bid < $1.00 // Max bid threshold
// and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
// === End Trigger===
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/