Starter 02b: Pause Low Performers | Targets

/*=== GLOBAL OPTIONS ===

These options apply to all Recipe options.

*/

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === 0 Orders Lifetime ===

(

  (

     over the lifetime // Date range selection

        orders = 0 // Order threshold

    and clicks >= 30 // Click Threshold

// and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === 1 Order Lifetime ===

  (

     over the lifetime // Date range selection

        orders = 1 // Order threshold

    and clicks > 60 // Click threshold

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

OR

/* === Recent Poor Performers ===

Used to pause poor performers based on recent sales data

*/

(

  (

     over the last 90 days // Date range selection

        orders <= 1 // Order threshold

    and clicks > 60

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the lifetime

        orders < 8

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

OR

/* === Aged Poor Performers ===

Used to pause poor performing keywords that have a longer sales history but are no longer performing.

*/

(

  (

     over the last 180 days // Date range selection

        orders <= 4 // Order threshold

    and clicks > 60 // Click threshold

    and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

    )

and

  (

     over the last 21 days // Set recent performance threshold

        orders = 0

     // and clicks > 60 // Click threshold

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

     )

and

  (

     over the lifetime // Set lifetime thesholds

        orders < 20

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

)

/* 
==== Pause Low Performers | Targets ====
This recipe is used to pause low performing targets.
=== Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
(
over the last 7 days state = effectively enabled
// and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === 0 Orders Lifetime ===
(
(
over the lifetime // Date range selection
orders = 0 // Order threshold
and clicks >= 30 // Click Threshold
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === 1 Order Lifetime ===
(
over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 60 // Click threshold
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
OR
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
(
over the last 90 days // Date range selection
orders <= 1 // Order threshold
and clicks > 60
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime
orders < 8
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
OR
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
(
(
over the last 180 days // Date range selection
orders <= 4 // Order threshold
and clicks > 60 // Click threshold
and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the last 21 days // Set recent performance threshold
orders = 0
// and clicks > 60 // Click threshold
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime // Set lifetime thesholds
orders < 20
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
)
/* === End Trigger=== /
/
==== Action ====
Set State: Paused
Daily Frequency
*/