Starter 04a: High ACOS | Keywords

Lower bids on high ACOS keywords.

Download this recipe (opens the Merch Jar app)

This recipe is used to lower bids on high ACOS keywords.

Segments keywords by order volume: Low, Moderate, and High

‍

View recipe composer

/*=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

over the last 2 days state = effectively enabled

// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

// === LOW ORDER VOLUME ===

(

over the last 30 days // Date range selection

orders >= 2 // Order threshold

and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS

)

and

(

over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

)

OR

// === MODERATE ORDER VOLUME ===

(

over the last 14 days // Date range selection

orders >= 4 // Order threshold

and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS

)

and

(

over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

)

OR

// === HIGH ORDER VOLUME ===

(

over the last 7 days // Date range selection

orders >= 4 // Order threshold

and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS

)

View recipe trigger

/* 
==== High ACOS | Keywords ====
This recipe is used to lower bids on high ACOS keywords and segments keywords by order
volume: Low, Moderate, and High
*/
/* === Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
(
// === LOW ORDER VOLUME ===
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
     (
        over the last 14 days orders &lt; 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
     )
  )
)
OR
// === MODERATE ORDER VOLUME ===
  (
     (
        over the last 14 days // Date range selection
           orders &gt;= 4 // Order threshold
       and acos &gt; 30% // ACOS Threshold. Set 2-5% above your target ACOS
     )
and
     (
        over the last 7 days orders &lt; 4 // Eliminates Recipe overlap with High Volume Order Recipes
     )
  ) 
OR
// === HIGH ORDER VOLUME ===
     (
        over the last 7 days // Date range selection
           orders &gt;= 4 // Order threshold
       and acos &gt; 30% // ACOS Threshold. Set 2-5% above your target ACOS
     )
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/