KDP Starter 02a: Pause Low Performers | Keywords

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === Low Profit Moderate Clicks Lifetime ===

(

  (

     over the lifetime // Date range selection

        blended profit < $1 // Order threshold

        and clicks >= 30 // Click Threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === Low Profit High Clicks Lifetime ===

  (

     over the lifetime // Date range selection

        blended profit < $4 // Order threshold

    and clicks > 60 // Click threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

‍

)

/* 
==== Pause Low Performers | Keywords ====
This recipe is used to pause low performing keywords.
=== Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
(
over the last 7 days state = effectively enabled
// and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === Low Profit Moderate Clicks Lifetime ===
(
(
over the lifetime // Date range selection
blended profit < $1 // Order threshold
and clicks >= 30 // Click Threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === Low Profit High Clicks Lifetime ===
(
over the lifetime // Date range selection
blended profit < $4 // Order threshold
and clicks > 60 // Click threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
)
/* === End Trigger=== /
/
==== Action ====
Set State: Paused
Daily Frequency
*/