KDP Starter 04a: High ACOS | Keywords
Decrease bid on poor-performing keywords
Download this recipe (opens the Merch Jar app)
What This Recipe Does
Optimize your campaigns by lowering bids on high ACOS keywords. Segmenting by profit volume, low, moderate, and high, ensures that adjustments are based on the most relevant data:
- Low volume: 30-day look back
- Moderate volume: 14-day look back
- High volume: 7-day look back
When to Use This Recipe
Implement this Recipe to continuously manage and adjust bids for keywords that exceed your profitability threshold. It's designed to be universally applicable and beneficial for ongoing campaign optimization, ensuring that your advertising budget is always directed toward the most profitable targets.
Key Benefits
- Reduces ad spend on underperforming targets
- Uses profit volume segments for the most relevant date ranges and data.
- Helps maintain or improve overall campaign profitability
Composer Customization Tips
Set the Blended ACOS threshold 2-5% above your target Blended ACOS. Each profit volume segment should share the same Blended ACOS threshold.
Recommended Schedule & Actions
Adjust bids 2-4% daily. Start with 2% for gradual changes, or opt for higher a percent for more aggressive bid reduction.
View recipe composer
/*=== GLOBAL OPTIONS ===
These options apply to all profit volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
(
// === LOW PROFIT VOLUME ===
(
(
over the last 30 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE PROFIT VOLUME ===
(
(
over the last 14 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH PROFIT VOLUME ===
(
over the last 7 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
)
View recipe trigger
/* ==== High ACOS | Keywords ==== This recipe is used to lower bids on high ACOS keywords and segments keywords by profit volume: Low, Moderate, and High *//* === Start Trigger===
=== GLOBAL OPTIONS === These options apply to all profit volumes. */
( over the last 2 days state = effectively enabled // and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks. // and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. )
// === END GLOBAL OPTIONS ===
and
( ( // === LOW PROFIT VOLUME === ( ( over the last 30 days // Date range selection blended profit >= $8 // Order threshold and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS )
and
( over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes ) ))
OR
// === MODERATE PROFIT VOLUME ===
( ( over the last 14 days // Date range selection blended profit >= $16 // Order threshold and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS )and
( over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes ) )OR
// === HIGH PROFIT VOLUME ===
( over the last 7 days // Date range selection blended profit >= $16 // Order threshold and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS ))
/* === End Trigger=== */
/* ==== Action ==== Change Bid: Decrease (%)
Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */