KDP Starter 05a: Booster | Low ACOS | Keywords
Stack with Low ACOS Recipe for larger bid increases on your most profitable keywords.
Download this recipe (opens the Merch Jar app)
What This Recipe Does
This Recipe is specifically tailored to amplify bid increases for keywords with exceptionally low ACOS, beyond the standard settings of your Low ACOS Recipe. When a keyword qualifies, it triggers this Recipe in addition to the Low ACOS Recipe, resulting in a cumulative bid increase.
Segmenting by profit volume, low, moderate, and high, ensures that adjustments are based on the most relevant data:
- Low volume: 30-day look back
- Moderate volume: 14-day look back
- High volume: 7-day look back
When to Use This Recipe
Implement this Recipe to aggressively capitalize on the success of your most efficient keywords. It's designed for cases where keywords are not just hitting but far surpassing your ACOS targets, warranting an accelerated bid strategy to maximize exposure and profitability.
Key Benefits
- Increases reach and impression share for your most profitable keywords.
- Delivers compounded bid increases by activating alongside the Low ACOS Recipe.
- Optimizes your ad spend by focusing on keywords that far exceed your profitability benchmarks.
Composer Customization Tips
- Set the blended ACOS threshold for this Recipe to be tighter than that of your Low ACOS Recipe, ensuring it reserves the increased bid adjustments for only the top-performing keywords.
- Make use of the global options to selectively include or exclude campaigns and ad groups based on keywords.
Recommended Schedule & Actions
- Adjust bids by an additional 2-4% daily, on top of the Low ACOS Recipe's adjustments, effectively doubling the bid increase for eligible keywords.
- Start with the lower percentage for steady growth or opt for the higher percentage for a more rapid expansion of high-performing keywords.
View recipe composer
/*=== GLOBAL OPTIONS ===
These options apply to all profit volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW PROFIT VOLUME ===
(
(
(
over the last 30 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos < 65% // ACOS Threshold
)
and
(
over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE PROFIT VOLUME ===
(
(
over the last 14 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos < 65% // ACOS Threshold
)
and
(
over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH PROFIT VOLUME ===
(
over the last 7 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos < 65% // ACOS Threshold
)
)
View recipe trigger
/* ==== Booster | Low ACOS | Keywords ==== Use this Recipe as a booster for very low ACOS keywords. This Recipe stacks on top of your Low ACOS Recipe to make larger changes to your bids for any keywords below the ACOS threshold set. Recommended to use a lower ACOS threshold for your booster then set for your Low ACOS Recipe.Keywords are segmented by profit volume: Low, Moderate, and High */
/* === Start Trigger===
=== GLOBAL OPTIONS === These options apply to all profit volumes. */
( over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids if not getting clicks. // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.)
// === END GLOBAL OPTIONS ===
and
( // === LOW PROFIT VOLUME ===
( ( ( over the last 30 days // Date range selection blended profit >= $8 // Order threshold and blended acos < 65% // ACOS Threshold )
and
( over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes ) ))
OR
// === MODERATE PROFIT VOLUME ===
( ( over the last 14 days // Date range selection blended profit >= $8 // Order threshold and blended acos < 65% // ACOS Threshold )
and
( over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
) )
OR
// === HIGH PROFIT VOLUME === ( over the last 7 days // Date range selection blended profit >= $16 // Order threshold and blended acos < 65% // ACOS Threshold ) )
/* === End Trigger=== */
/* ==== Action ==== Change Bid: Increase (%)
Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */