Basics

Glossary: Terms and Definitions

Definitions of the terms used in Merch Jar, from Segments and Smart Campaigns to bid settings, account settings and ad metrics.

Keywords Vs. Targets in Merch Jar

In Merch Jar, we categorize targeting options into two primary types: "keywords" and "targets," reflecting the Amazon Advertising API's structure. This categorization is essential for efficient campaign management on our platform.

Rounding Strategies

Date Range Selection

Use the Date Range Selection button to change the dates that Merch Jar will pull data from and display in a table.

Using Filters

Selecting Multiple Rows

Using Bulk Actions

Column Visibility

Customize your view by showing only the columns relevant to your current workflow.

Amazon Campaign Structure

Understand the hierarchy of Amazon campaigns, ad groups, and ads to plan scalable setups.