In Merch Jar, we categorize targeting options into two primary types: "keywords" and "targets," reflecting the Amazon Advertising API's structure. This categorization is essential for efficient campaign management on our platform.
Keywords
"Keywords" cover all keyword match types, including:
- Exact Match
- Phrase Match
- Broad Match
Targets
"Targets" comprise all other targeting options:
- Automatic Targeting Groups
- ASIN Targets
- Expanded ASIN Targets
- Category Targets
This structural approach is evident within the Ad Manager, which features separate pages for Keywords and Targets. Similarly, in Recipes, these are treated as distinct data sources.